The Creative & Cultural Industry

Leveraging Creative Arts, Creative Communication & Cultural Diplomacy (3 C’s)


The Media has often been regarded as the fourth arm of government, due to the unique and vocal role they play as watchdogs of democracy and open societies. Media for Peace Literacy can then become a key component in a moral-cognitive approach to peacebuilding (AAPI 2022). Information is power and informed insight can impact positive public discourse. This way, perceptions can be changed by access to media. Different types of media are utilized globally to distribute knowledge and idealistically, free mass media is a tool of and signpost for justice and peace.

Under our Creative & Cultural pillar, we dive deeper to explore the world of Creative Arts, Creative Communication and Cultural Diplomacy (3 C’s). We invite you join us in our collective effort to co-create new and progressive paradigms in the minds of the global citizenry, especially the young, through creative communication, cultural diplomacy and shared heritage. To help you find out more on our approach to this pillar, we invite you to have a look at our contribution to the Youth, Peace and Security (YPS) Journal (2021). The journal is edited, peer-reviewed and published by the members of the Youth Peace and Security Research Network (YPSRN) facilitated by the United Network of Young Peacebuilders (UNOY) ww.unoy.org. We asked, ‘What should be the next ground-breaking innovation in peace advocacy?‘ and ‘To what extent can creatives inform sensitive socio-political discourses and cultivate constructive social media culture?’. Find out more from our contribution to the first edition of the Youth Peace and Security (YPS) Journal.

Get Involved!

Join one of our working groups exploring how Creative Communication can break artificial ‘mental barriers’ and frame the future we want. We currently have three working groups focused on Development Communication (Dev-Comms), Future Media Lab, and Peace Caravan Live. Join one of our working groups exploring how Creative Communication can break artificial ‘mental barriers’ and frame the future we want. We currently have three working groups focused on Development Communication (DevComms), Future Media Lab, and Action4Peace Caravan.

Development Comms

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Future

Media Lab

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Action4Peace Caravan

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DevComms

The future of media becoming audio-visual. Let’s apply the concept of creative audio-visual expression for communicating social innovation projects and development agendas.

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Future Media Lab

Experimenting the use of social media influencers for communicating development work and social innovation, through dedicated studio equipment’s

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Action4Peace Caravan

Spreading message of peace, love and harmony through transregional tours and caravans in various war afflicted regions. Focus is on reintegration, rehabilitation and reconstruction.

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What people say
about us

“Artists and creatives are conduits to the human soul. I applaud AAPI’s effort in creating the space for their expression. We are with you.”

Dr. Mulatu Astatke

Legendary Music Composer and Father of Ethio-Jazz

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Bennor Werlen (Prof.)

UNESCO Chair, Global Understanding on Sustainability